The Zahn Innovation Center incubates and nurtures entrepreneurial initiatives at the City College of New York, providing students, faculty and staff with the tools they need to transform their ideas into sustainable ventures. The brand message and attributes are carried through the intelligent use of color, typography and other elements. The branding will represent the merging of social entrepreneurship and technical innovation and incorporate a monogram that will be recognizable, and be usable for its media profiles. The activities that I was responsible for this project included the following: - Center rebranding including strategy and logo - Redesign and launch of website - Creation of web content including written blogs, photos and videos - Website optimization - SEO optimization - Analysis of website traffic with Google Analytics - Management of social media and outreach - Development of strategy for all communication channels - Planning for future communications activities.
The Zahn Center